GASTRONOMY CONCEPT
Holistic restaurant and bar concept development – from idea to turnkey implementation. We combine concept story, positioning, offerings, processes, zoning, design, specialist planning, branding, marketing and digitalization into a coherent system.
Specializing in casual dining, craft beer, taprooms, brewpubs and barista coffee places.
One contact person. One plan. One strong presence.
We develop restaurant and bar concepts holistically – from the initial idea to turnkey implementation. The starting point is a precise needs analysis: goals, location, target group, and feasibility are clearly defined – resulting in a viable core concept. On this foundation, we build a coherent overall system in which each element logically contributes to the next.
We develop our catering concepts in three variations – depending on the project goal, operating model and desired level of detail.
1.
FOOD & BEVERAGE CONCEPT BRIEFING
gastronomic compact concept
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Must-Have Basics
Conceptual foundations and clear guidelines – often in the first project phase (e.g., for defining and orienting the F&B area in a hotel). Ideal when the initial focus is on direction, feasibility, and strategic decisions.
Creation period :
1-2 weeks
2.
FOOD & BEVERAGE
CONCEPT
Clear conceptual framework
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Ready for implementation
A well-developed concept with clear specifications regarding story, look and feel, offer logic, branding, and positioning. Suitable if operational details are subsequently developed by the operator or the operational team themselves.
Production period:
6-12 weeks
3.
FINISHED
GASTRONOMY BUSINESS MODEL
Fully developed
Operating concept
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Plug & Play
A fully developed operating system down to the last detail: We define and plan everything – equipment & shopping list, uniforms & staff styling, menu, recipes, signature items, processes, standards and much more. Ideal if the client wants a completely ready-to-implement operating model.
Production period:
12-30 weeks
Recipe for Concept delivers the complete concept package:
A concept story and a common thread that sticks in guests' minds
Positioning & target group (dialogue group) so that offer and communication are effective
Organization & processes that work in everyday life
Food and beverage concept including recipes, signature dishes/drinks and offer logic
Zoning & process planning for efficient routes and memorable guest moments
Interior design, matching the identity of the concept
Functional planning for kitchen, bar, buffet – including detailed technical planning
Equipment and employee styling to ensure that impact and implementation match
Branding package including communication materials and restaurant graphics
Marketing strategy & commercial concept to make demand and revenue predictable
Management systems & digitalization that make operations smarter
…plus individual factors that truly make your concept unique
Result: turnkey concepts for sustainably successful, sophisticated gastronomic experiences – appealing, accessible and economical.
We specialize in casual dining, craft beer concepts, taprooms, brewpubs and barista coffee places.
Everything under one roof: uncomplicated, efficient – one contact person, one plan, one strong appearance.