OUR SERVICES
WE DEVELOP RESTAURANT & BAR CONCEPTS AND PROVIDE ADVISORY ON YOUR GASTRONOMY MATTERS.
FOOD & BEVERAGE CONCEPT DEVELOPMENT
GASTRONOMY CONSULTING & EXPERTISE
STRATEGIC MASTER PLANNING & CONCEPT PLACEMENT
RESTAURANT & BAR CONCEPT
We develop your restaurant or bar concept holistically – from the initial idea to turnkey implementation. The starting point is a precise needs analysis: We clarify goals, location, target group, and feasibility – and from this, we develop a viable core concept. Once the foundation is in place, we translate it into a well-thought-out overall system where every element contributes to the next.
Recipe for Concept delivers the complete concept package:
A concept story and a common thread that sticks in guests' minds
Positioning & target group (dialogue group) so that offer and communication are effective
Organization & processes that work in everyday life
Food and beverage concept including recipes, signature dishes/drinks and everything needed for a complete offering.
Zoning and workflow planning of operational areas for efficient routes and memorable guest experiences
Interior design, tailored to the identity of your concept
Functional planning for kitchen, bar, buffet – including detailed specialist planning
Equipment and employee styling to ensure that impact and implementation match
Branding package including communication materials and restaurant graphics
Marketing strategy & commercial concept to make demand and revenue predictable
Management systems & digitalization that make operations smarter
…plus all the individual factors that truly make your concept unique and successful
Our result: turnkey concepts for sustainably successful, sophisticated gastronomic experiences – appealing, accessible and economical.
We specialize in casual dining, craft beer concepts, taprooms, brewpubs and barista coffee places.
Everything under one roof: uncomplicated, efficient – one contact person, one plan, one strong appearance.
WE STAND HANDS-ON AT YOUR SIDE WITH ADVICE & ACTION
We address the core issues directly – and quickly gain clarity: with operational, strategic, and performance-oriented analyses that reveal what's holding your concept back and what will have an immediate impact. Based on this, we refine your existing concept: redefined, precisely adjusted, and consistently focused on profitability, efficiency, and guest experience.
Do you need more support with implementation? We'll take care of it. Whether it's organization, quality, management, accounting, or recruitment and management: We think holistically, act pragmatically, and always keep the big picture in mind – far beyond the obvious.
POPULAR, TRENDY, CLASSIC
& PROVEN FOOD & BEVERAGE
CONCEPTS & BRANDS
We get more out of your existing restaurant spaces – whether in retail stores, waiting areas, or shopping districts. Instead of wasted square footage, we create genuine culinary attractions that transform foot traffic into sales, dwell time, and brand impact.
We will develop or optimize your space to perfectly suit your needs – including the right business model for your goals:
Multi- or single-concept, licensing model or franchise.
In this way, a scalable concept with clear economic viability is created from the location's potential.
JAN SMEETS
RECIPE FOR CONCEPT
FOOD & BEVERAGE CONSULTING & CONCEPT DEVELOPMENT
GASTRONOMIE BERATUNG
